Personalisation

The branded merch industry has spent thirty years getting good at one thing: putting a logo on a product. The next decade is about putting a name on it. Personalisation is the shift from this is who gave it to you to this was made for you. It's the difference between a branded mug and a mug with the recipient's name on it. The unit cost moves a little. The recipient's relationship with the gift moves a lot.
Across our range, more than 4,500 products are available with personalisation. Initials. First names. Job titles. Jersey numbers. Monograms. Applied through six different decoration methods, on apparel, drinkware, notebooks, leather goods, bags, and almost every other category we stock.

What personalisation is
Personalisation is decoration that addresses an individual rather than a brand. Same logic as the company logo on the product, different target. The CEO's initials on the leather notebook cover. Each staff member's name on their own water bottle. Every conference delegate's first name printed on the tote bag they pick up at registration.
The economics changed in the last few years. Direct-to-film transfer technology, foil printing, improved laser engraving workflows, digital labels — these methods don't need a separate setup for every name. A run of 100 bottles with 100 different recipient names is a single production order with a CSV of names attached. Not 100 setup fees. One.
That's what makes personalisation a corporate-program tool now and not just a luxury upcharge. The price gap between a branded run and a personalised run has collapsed.
The six methods
DigiFlex Transfer
For apparel and fabric. Full colour. Under 50 units.
DigiFlex uses Direct-to-Film technology and water-based inks to print full-colour designs onto a film, which is then heat-applied to the garment. The result is durable, machine-washable, and stays soft and flexible across many wash cycles. Setup costs are low and there's no minimum order quantity, which makes it the right method for personalised teamwear, event apparel with delegate names, custom hoodies for small groups, jersey-style runs with individual numbers and names.
- Best for — teamwear with names and numbers, event apparel under 50 units, custom hoodies for small groups, full-colour personalised graphics on cotton and poly-cotton
- Minimum — 1 unit
- Colours — unlimited (full CMYK + white)
- Turnaround — 5 to 7 business days from artwork approval
Laser Engraving
For wood, metal, leather, and coated glass.
The laser removes the surface coating to reveal the material underneath. The mark is permanent, tonal, and tactile. It doesn't sit on the surface — it becomes the surface. The right answer for any premium-tier personalisation: initials on a LAMY pen barrel, names on a Keepsake serving board or wine box, monograms on a Pierre Cardin leather wallet, recipient names on a CamelBak insulated tumbler.
- Best for — premium-tier executive gifts, milestone gifts, recognition awards, anything in stainless steel, hardwood, or full-grain leather
- Minimum — typically 25 units, lower for some products
- Colours — tonal mark only (no colour)
- Turnaround — 7 to 10 business days from artwork approval
Foil Printing
For notebooks, leather goods, packaging.
A heated die presses metallic or coloured foil into the cover material. Gold, silver, copper, and white are standard. The mark is refined, durable, and reads as deliberate craftsmanship rather than printed advertising. The right method for personalising Moleskine notebooks, leather diaries, gift box packaging, and any cover-substrate where a small metallic mark belongs.
- Best for — notebook covers, leather covers, gift boxes, premium packaging
- Minimum — typically 25 units
- Colours — single foil colour per impression (gold, silver, copper, white, others)
- Turnaround — 10 to 15 business days from artwork approval
Prism Digital Print
For hard-surface drinkware, plastic, tech accessories. Photographic quality.
Direct digital printing onto curved hard surfaces in a single production pass. Full CMYK plus white, photographic-quality artwork, no setup screens. The right method when the personalisation needs colour fidelity or detail beyond what pad print or screen print can deliver — full-colour names on bottles, photographic personalisation on tech accessories, complex multi-colour artwork on small print areas.
- Best for — drinkware, tech accessories, small hard-surface items where colour matters
- Minimum — 1 unit
- Colours — unlimited (full CMYK + white)
- Turnaround — 7 to 10 business days from artwork approval
Digital Labels
For products that need to stay unmodified. Or where the label is the design.
Resin-coated adhesive labels printed in full colour and applied to the product as a separate decoration layer. The product itself stays untouched, which matters when the underlying packaging is part of the gift, when the label needs to be removable, or when the design lives on the packaging rather than the product. Useful for personalised gift boxes, presentation packaging with recipient names, and small-batch limited editions.
- Best for — gift box personalisation, packaging-led decoration, products where the surface can't be modified
- Minimum — 1 unit
- Colours — unlimited (full CMYK)
- Turnaround — 5 to 7 business days from artwork approval
Embroidery
For caps, bags, structured apparel.
Thread stitched directly into the fabric. Tactile, premium, and permanent. The right method for personalising caps with initials or names, structured weekend bags with recipient details, or polos with embroidered names alongside the company logo. Embroidery costs more per unit than DigiFlex Transfer at low volumes, but it reads as substantially more premium — and it lasts the life of the garment.
- Best for — caps, structured bags, polos, anything where a stitched finish belongs
- Minimum — typically 10 units
- Colours — up to 15 thread colours per design
- Turnaround — 7 to 10 business days from artwork approval
Where personalisation works
The contexts we see personalisation deliver the most for clients.
Staff hydration and uniform programs. Every staff member gets a bottle, mug, or polo with their own name on it alongside the company logo. The product becomes individual property rather than a generic giveaway. People don't lose things with their name on them in the same way they lose things without.
Conference delegate gifts. Personalised tote bag, notebook, or bottle waiting at the registration desk for each delegate. The recipient picks up something that says it was prepared for them specifically. The conference reads as considered hospitality rather than bulk merch distribution.
Executive recognition gifts. Initials laser engraved on a LAMY pen, a Moleskine notebook, or a Keepsake wine box for a milestone gift. The personalisation lifts a quality product into a recognition object. Same product, different category of gift.
Real estate settlement programs. Recipient name engraved on the wine box, the cheese knife set, or the coaster set delivered the day the keys change hands. The personalisation closes the loop — this gift is for this transaction.
Sports clubs and teamwear. Player names and numbers on training kit, match jerseys, or supporter gear. The DigiFlex Transfer method handles small runs with individual numbers without breaking the unit economics.
Wedding parties and event hospitality. Each guest's name on their welcome gift. Personalised glassware at the reception. Initials embroidered on robes or beach towels. The category where personalisation has been standard longest, and where most other gifting categories are now catching up.
What it costs
Personalisation is typically a per-line surcharge on top of the standard decoration cost. Each line of personalisation adds a small fee per unit, plus any additional setup if the personalisation method is different from the main decoration method. The exact figure depends on the product, the method, and the order volume — but the per-unit math is meaningfully closer to standard branded decoration than most clients assume.
For a 100-unit order with names on each piece, expect the per-unit personalisation cost to land in roughly the same range as a small additional logo placement — not double the order. The setup costs (where applicable) amortise across the whole run.
What we need from you
To produce a personalised order, we need three things at the order stage.
The list. A CSV, spreadsheet, or list of every name, initial, or detail to be applied. One row per unit. Confirm spellings before submitting — re-runs to fix typos cost real money.
The artwork. The font, the placement, and the colour. We can recommend defaults that work for the product, or you can specify. Vector files preferred where the personalisation includes any designed element beyond plain text.
The brief. What's going on each item, where it's going on the item, and what's optional versus mandatory. We'll proof one or two examples before committing the full run.
Where personalisation isn't the right answer
For high-volume promotional giveaways where the recipient profile isn't known in advance — a trade show booth, a public event, a walk-up activation — personalisation doesn't apply. The recipient hasn't earned the personalisation moment, and the production logistics don't fit. Standard branded decoration is the right method for those use cases.
For corporate gift programs where the recipient list changes frequently or recipients aren't known until after delivery — open-stock new starter kits, generic client gifts held in inventory, reactive condolence or apology gifts — personalisation creates inventory complications that outweigh the gifting benefit. Hold the unpersonalised stock; add personalisation per-order when a specific recipient triggers the gift.
For products where the surface or the construction doesn't accommodate personalisation cleanly — extremely small print areas, products without a flat surface for engraving, fabric items that won't take the heat-press process well — forcing personalisation onto the wrong product produces a worse result than skipping it. Match the personalisation method to the product, or change the product.
Still not sure?
Tell us what you need to make and who it's for. We'll come back with a recommendation — the right product, the right method, the right per-unit cost — and a sample of how the personalisation will land before any production starts. No commitment. No obligation. Just the answer.